Here are the instructions for both your spreadsheet & messaging text formatting.
Download Instructions
This spreadsheet has the column headings that we'll use to customize your letters. Please make sure that your column headings match these for each of the variables you want to use in your letter.
This document can be used as a starting point to craft your letters. The variables used for personalization must match the variables in your spreadsheet.
Download Messaging Example
We like to keep things short and sweet whenever we send out letters. Our messaging caps out at 250 characters, which we've found to be the sweet spot. You want to get your point across, but no one wants to read a full novel.
People customize these letters with all kinds of variables. You might include first names, last names, addresses, just the city/county, etc.
Small personalized features makes the reader feel like this letter is... well, personal. Using a first name and potentially referencing the geographic area will help your mail connect with the reader. Example- "I was looking at homes in {town}.", "Electricity rates in {county} have doubled.", "We work with people in {town}."
We'll make all your mail dreams come true.